#004
わたしを離さないで
Never Let Me Go
※日本語の後に英語版が続きます。English follows Japanese.
お知らせの中心はインターネット。特に効果があったのはツイッターでした。moonbow cinemaのアカウント開設に加えて、いつも自分が上映情報収集に活用している「関東名画座・特集上映情報BOT」@meiga_zaにダイレクト・メッセージで告知をお願いしてみたところ、ご快諾頂きました。お陰様で元々フォローしていた映画好きの方が、『わたしを離さないで』上映会についてツイートしているのを発見したこともありました。
告知を開始してまもなく、予約方法のお問い合わせを頂くようになりました。そもそも、ご来場者が一人でもいらっしゃれば大成功、程度に考えていたので、予想外の事態。急遽、メールで受け付けることにしました。すると事前に満席という嬉しい事態に。上映作品の知名度に助けられていることを実感しました。
上映会当日の準備は、慣れない会場の暗幕貼りで時間を取られ、気付けばご来場者の行列が会場外にできてしまいました。上映前には一言、「第1回目なんです…」と言い訳のようにご挨拶し、上映が始まりほっとしたのも束の間、上映中に壁に張った飾りが落ちてしまうアクシデントもあり、反省点満載でした。
上映後、川の上には満月が美しく、それも手伝ってかご来場者の方からは好意的な反応も。特に学生さんからは「大画面で安価にみられる機会がうれしい」とのコメントが。自宅にテレビもなく、普段はスマートフォンか、大きくてもパソコン画面で動画を見ている方が増えているからこそ、イベントとして楽しんでいただけるのかと。moonbow cinemaを続けられる実感がわきました。
It’s time for announcing the first screening of moonbow cinema, Never Let Me Go (*1) at 10°café (*2) along the river. Since nobody knew about us yet, aya, a graphic designer, created a beautiful card to communicate our event and vision appropriately.
I visited independent movie theaters in Tokyo to ask for distributing our cards. I was nervous because it was the first time for me to go to movie theaters not for watching movies. Each movie theater reacted differently. The most supportive theater was Uplink (*3) in Shibuya. A person at box office accepted my request by simply saying “Of course!” I was so glad to be welcomed in such a positive way that later I tried to collaborate more with Uplink.
The most powerful media was through Internet, specifically Twitter. After setting up a moonbow cinema account, I asked @meiga_za, an account that announces special screening events to its more than 30 thousand followers, to tweet about moonbow cinema event. The account owner was very kind to tweet. As a result, I saw an account of movie buff tweeting about Never Let Me Go screening.
Soon after starting the announcement, some contacted how they were able to reserve their seats. I had never expected receiving such requests because if one person came, it’s fine as the first trial. I started accepting reservation by emails. Surprisingly, it became full. I realized the impact of Never Let Me Go itself helping moonbow cinema to invite audience.
Aya and I decided to create a mini-brochure for the audience hoping that everyone was able to expand the choice of films after the event. We listed films created by production members and cast of Never Let Me Go. Especially I tried to include films not shown in Japan yet because a few month before I was excited by Ex-Machina (*4) directed by Alex Garland, who wrote a screenplay for Never Let Me Go.
A week before the event, aya and I visited the location to test setting of screen, projector and sound. We arrived in the early afternoon and were not able to believe our eyes. There was no curtain on the windows! It was after a sunset when I first visited and selected this location therefore I did not pay attention to curtains. We went to a craft store to buy thick black cloth. It was the first equipment I bought sorely for moonbow cinema.
On the day of the event, we could not finish setting up curtains on-time and there was a long line outside the location. Before the screening, I gave a short greeting to audience saying that it was our first trial as an excuse for our slow operation.
After the screening, there was a beautiful full moon on the river outside the location. I think this view somewhat helped audience to give us positive feedback. A group of students told us that they were so happy to have an opportunity to see movie in a big screen in cheap price. I realized that since more and more people watch videos on their smart phones or computers, there are demands for events like moonbow cinema. I felt positive about continuing moonbow cinema.
I printed on the mini-brochure that our next screening was in December, 2015. It was for pushing myself to continue moonbow cinema. After I finished the first screening positively, I decided to organize the combination of a film and a location that dreamed since the early timing of moonbow cinema preparation.(To be continued.)
information
(*1)
『わたしを離さないで』(2010年、イギリス)
原作:カズオ・イシグロ『わたしを離さないで』
監督:マーク・ロマネク
脚本:アレックス・ガーランド
出演:キャリー・マリガン、アンドリュー・ガーフィールド、キーラ・ナイトレイ
Never Let Me Go (2010, UK)
Original novel: “Never Let Me Go” by Kazuo Ishiguro
Director: Mark Romanek
Screenplay: Alex Garland
Cast: Carey Mulligan, Andrew Garfield, Keira Knightley
(*2)
10°カフェ
東京都豊島区高田3丁目12-3
10 do café
12-3, 3-chome, Takada, Toyoshima-ku, Tokyo
http://judecafe.com/
(*3)
アップリンク
東京都渋谷区宇田川町37-18
Uplink
37-18 Udagawacho, Shibuya-ku, Tokyo, Japan
http://www.uplink.co.jp/
(*4)
『エクス・マキナ』(2014年、イギリス)
脚本・監督:アレックス・ガーランド
出演:ドーナル・グリーソン、アリシア・ヴィキャンデル、オスカー・アイザック
Ex_Machina (2014, UK)
Screenplay and Director: Alex Garland
Cast: Domhnall Gleeson, Alicia Vikander, Oscar Isaac
text & photo
moonbow cinema ビジュアルデザイン:aya(グラフィックデザイナー)
moonbow cinema images designed aya, Graphic Designer